I like making beautiful things. Beautiful things that move and engage people in some way. With 20+ years as an award-winning art director, designer, and creative within the advertising and digital industry I’ve picked up a fair few skills – as a strategic thinker, creative problem solver, behavioral psychologist, graphic designer, visualizer, and typographer – to make that happen. 

Over the past 10+ years, I’ve led and nurtured Creative departments and teams in all manner of projects. From TVCs and Social campaigns, high-end websites, and digital products to physical product design. 

Empowering and mentoring designers, copywriters, and creatives is another passion of mine and something I have a skill for. 

Throughout all of this, I still believe in being ‘hands-on’ where needed and leading by example. I am a doer who creates and tries to inspire those around me and having fun in the process. 

Having worked both Agency and Client side, I have a wealth of experience and problem-solving abilities to keep projects moving and on track.

I love learning and sharing knowledge with anyone who’ll listen. I’m also endlessly fascinated by storytelling and how a single idea can be expressed across different media. I’m a firm believer in good ideas combined with solid strategic thinking; to me, that’s core to creating user experiences and products which are memorable, shareable, useful, and entertaining.

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PayPal - Stockholm, Sweden & US
Creative Lead - Senior Art Director
Mar 2021 - Aug 2023

As Senior Creative within the in-house Paypal Creative Dept, I worked across the Paypal suite of products and brands to launch new hardware devices to market, create TVC and social campaigns and help to develop and grow the in-house Creative dept.

• Successful 360 Launch of Zettle Terminal payment Device to European, US and South American markets to become the best-selling POS device.

• Created an uplift in SMB customer’s engagement with Paypal products via Social campaigns and championing customers.

• Leading Shoots and extensive Post-Production experience for large campaigns.

Toca Boca - Stockholm, Sweden
Contractor - Creative Lead
Sept 2019 - July 2020

I was brought in to launch a new game called Toca Hair Salon 4 and manage the new creative team. Conceptualizing and developing the strategy for the launch was the primary task whilst working alongside the Product and Game Art teams for a smooth launch.

• Successful launch campaign and ongoing creative strategy for Social and targeted ads

• Over 57 million active users after 2 weeks of launch

• Increased IG and YouTube followings and engagement

Tentsile
Creative Director / Brand Director
Jan 2017 - Sept 2018

Tentsile is an outdoor camping innovation company designing and producing the world first and greatest Tree Tents. I was brought on board to help elevate the company and brand to it's next level as their Creative and Brand Director. 

In my time there I  generated PR and influencer connections (Ed Stafford, Russell Brand, and Matt Morgan) to promote authentic brand connections. We also launch new products globally and saw growth in sales, demand, and social engagement to help grow the Tentsile community.

After 20 months with the company, I had to move on due to relocating the Stockholm, Sweden.

Toaster (Google Creative Vendor)
Freelance - Creative Lead
June 2016 - Jan 2018

Toaster is a creative vendor for Google where we create innovative and state-of-the-art creative work on campaigns, products and Google clients.

My primary role was Creative Lead on all the 'Google Hacks'. These Hacks are for Google clients where we have 10 hrs to concept and idea, UX, design, and prototype. The Hack team is small and agile allowing for fast ideation and development. Clients include Coke, Walls, Unilever and GM. 

Over 65% of the Hack events would then be developed into real-world products or campaigns 

Waste Creative
Creative Director / Senior Art Director
July 2015 - June 2016

Waste is a London based Digital Creative agency that has high profile clients such as Supercell, Turner and specialist Gaming markets.

My responsibilities included managing the creative output of the agency, pitching for new business, mentoring the creative dept, client liaison and new business. During my time

there I won 6 pitches for HIVE, Turner (Cartoon Network) and Supercell and help to grow the Creative department. 

FCB Inferno
Freelance Art Director
Mar 2015 - July 2015

For a 4 month period I took a contract at FCB to work on a number of projects for MAS, BMW, SKY and ThisGirlCan. These project were a mixture of pitches and big web builds working along side a team of designers, UX and developers on Agile projects.

LIDA / M&C Saatchi
Head of Digital Art
Feb 2012 - Feb 2015

I was responsible for overseeing the complete digital output of the agency, building the digital capabilities and offerings, and increasing client reach on desired Social platforms.

Helping to support the 10+ Creative Teams in the department as well as Designers and Copywriters not only with Briefs but also Mentoring and career development.

• Won pitches for O2, Virgin Holidays, Mini and IKEA

• Won multiple awards for IKEA with the ‘Small Spaces’ campaign increasing store footfall and uplift in Social channels and conversation.

AMV BBDO
Senior Art Director / Creative / Senior Digital Designer
Sept 2010 - Feb 2012

I worked on the strategic digital offering of the agency and the clients within AMV. I was brought in to work in the creative department to help educate and increase the digital capabilities and bolster it’s experience. This includes working on all pitches as well as creating branded micro sites, social media strategies, Apps and online advertising campaigns. 

Pod1
Freelance Art Director / Creative
July 2010 - Sept 2010

• Freelance contract to concept, art direct and create a new global website for Luxury retailer Harvey Nichols. 
• Agile project management allowing UX, IA and development worked very closely together to produce the best results for this creatively demanding client. 
• View the site www.harveynichols.com 

OgilvyOne
Art Director / Creative
Feb 2009 - July 2010

• Art director / senior concept designer working between on and off-line creative. 
• Worked as part of a team as well as solo. 
• I produced numerous online campaigns for EA Games, BT, Vodafone, Britsh Gas, IBM, Flora, Cisco and Herta. 
• Involved in several pitches, and presented my work at client presentations. 
• Worked directly with the Digital Creative Director on internal innovation projects. 

Sabbatical
Traveling the world for a year
Feb 2008 - Feb 2009

I took a year off to enjoy traveling the world and tasting life.

Baby Creative
Co-Founder / Creative Partner
Oct 2001 - Feb 2008

• Co-founder of a digital design studio in London. Our aim was to create a company that allows the clients to work directly with the creatives in order to produce the best, undiluted work possible. 
• Instrumental in generating new business, pitch work, and presentations to clients on ideas and taking briefs. In the creative side of the business, I worked on idea generation from initial concept through to completion and roll-out. Clients: Greenpeace, Heathrow Express, BAA, London Luton Airport, Elizabeth Arden, and NCH (re-branded to Action for Children) 

Bates Dorland
Junior Art Director
Sept 1999 - Oct 2001

• Working on advertising creative briefs. 
• Created effective communication solutions to national campaigns. 
• Developed visual concepts and layout design for press and editorial. 
• Illustration, typography, and design skill homed
• Worked with Royal Mail, Superdrug, Halifax, Credit Suisse, and Robinsons. 

If you like awards, then here’s a few…

Brand Republic Digital Awards
SHORTLISTED - Advertising Strategy 2016

BIMA
WINNER - Immersive 2014

Brand Republic Digital Awards
WINNER - Creative technology 2014

DMA 2013
GOLD - Best Digital Destination 2013
SILVER - Best use of Film and/or Audio 2013

CAMPAIGN
Ranked #3 in the Customer Engagement Campaign of 2013

CANNES LION
Silver Lion for Best Use of Games in the PROMO & ACTIVATION for Wrigleys Nightjar

D&AD
In Book / Slice of Pencil (Sound Design) - Nightjar

BAFTA
2 nominations - Nightjar

CREATIVE CIRCLE
Silver - Nightjar

THE ONE SHOW
1 x Pencil (Mobile Applications/Branded Games)
1 x Merit (Craft/Interface Design)

WEBBY AWARDS
2 x Golds (Writing + Best Use of Interactive Video)

BIMA
Consumer Goods and Services - Nightjar

WEBBY OFFICIAL HONOREE:
Best Visual Design for Harvey Nichols
Best Navigation Structure for Harvey Nichols

KINSALE SHARK
Gold - Graphic Design - Nightjar

LOVIE AWARD
Entertainment: Tablet. Wrigleys Nightjar - GOLD
Games: Tablet. Wrigleys Nightjar - SILVER

2011 W³ Awards
Best in Show Website (Fashion) - Harvey Nichols
Silver Winner (Shopping) - Harvey Nichols

CAMPAIGN BIG BUS CHALLENGE
2nd place, Media Commendation - Sainsbury's

DMA 2011
Silver: IBM Wimbledon